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New Technology Set To Improve Helmet Safety (24-Jan-11)

MIPS, (Multi-directional Impact Protection System), a company based in Sweden....

MIPS, (Multi-directional Impact Protection System), a company based in Sweden, has signed a license to supply their technology to Burton Snowboards for use in some of their helmet brands.

MIPS' patented technology mimics and reinforces the brain's own protection thereby reducing the risk of brain damage, setting a new standard in helmet safety the company say.

“Helmets on the market today are based on the same technology that was developed during the 70's.

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