The Records Continue To Fall, As Does The Snow! (26-Aug-10)

Perisher, Australia, August 26, 2010 - Australia's largest and most popular

PERISHER, NSW (August 27, 2010) -- Australia's largest and most popular alpine resort Perisher has experienced the best August snowfalls in over 25 years.

In an amazing turnaround for skiers and boarders, snow for the 2010 season has arrived, and convincingly, with record falls being recorded across the Snowy Mountains this August.

"Despite above average temperatures in Sydney, the mountains have continued to produce very cold temperatures and now abundant snow.  With the recent fresh snowfalls of over 30cms in the past 24hrs upping the August total to 113cms, it's smiles all round from the visitors here at Perisher" said Perisher's General Manager of Marketing, Sales and Hospitality Gary Grant.

"You only have to look back through the snow charts to see that a slow season start doesn't necessarily translate into a poor one with many record breaking falls being recorded on the back of a less than average start" Grant continued.

The previous season recording the largest fall in August was in 1984. This year's season follows almost an identical snowfall pattern as shown in the graph below. On August 1 the independent (SHL) snow depth measure at Spencer's Creek (located 6km down the road from Perisher) was 35.9cm, it is now 192.5cm, that's an increase of 156.6cm to date and it's still snowing now, with Snowy Hydro saying it is definitely over 2 metres now, but the official measure wont happen till next week. In 1984 August snowfalls were 157cm for the month.

 

Source: Snowy Hydro Limited Website http://www.snowyhydro.com.au

"Many people were put off by the late start to the season but for those who remained faithful were rewarded.  It's been a unanimous thumbs up from visitors across the resort this month with plenty of dry powder dumping almost daily."

Without social networking, diehards would have given up hope long before the first big dump.  The slow start this season had a lot of people shelving their plans for a snow trip this year.   Through the power of social networking Perisher kept their fans in touch with what has been happening throughout the resort.

"Facebook and Twitter posts of fresh powder dumps create a great buzz with our fans! With technology as it is today people expect nothing less than real facts, and that is what we give them.  It has also been great to see so many genuinely positive contributions from our close to 14,000 visiting fans" said Neil Thew PR & Business Development Manager, Perisher.

Although the conditions weren't ideal for natural snow they were perfect for the man made stuff of which Perisher smashed all previous records with around 900,000 cubic metres of manmade snow being made during June and July.

"September is shaping up to be exceptional with not only great snow but the many fantastic spring package deals that kick in from September 5 on offer" continued Mr Thew. For the latest ‘Hot Deals' in Perisher visit http://www.perisher.com.au/winter/station/specials.html

Perisher will remain open until the October long weekend so there's still plenty of time for people to enjoy great snow conditions.  In addition to this, NSW and Queensland School Holidays coincide well with great spring conditions for families to enjoy. The Station Resort is offering a room that sleeps up to 6 people from as little a $130 per night. For more deals like this visit http://www.perisher.com.au/winter/station/specials.html

The weather is something even the experts find difficult to forecast but if you go by history 2011 is looking to be great season.