Snowboarder's Life In Balance Captured In Endeavor Snowboards New Short Film (01-Sep-10)
Endeavor Snowboards, September 1, 2010 - Endeavor Snowboards has released
Endeavor Snowboards has released a new short film by Randy Ross called “We Are.” The film can be found at
www.endeavorsnowboards.com video section on the Canadian snowboard brand's completely redesigned website.
The
experimental film-cum-commercial features a haunting soundtrack and
depicts the dichotomy present in the life of one of their pro
snowboarders, Jody Wachniak. Images of nightlife debauchery are cut
with the journey from waking to hiking solo on the pristine mountain
peaks of British Columbia's Coast Mountains.
“It's
amazing how images of people walking across snowy mountainsides
instantly evokes emotions, even from non-snowboarders,” says Randy
Ross, filmmaker of “We Are.” “There is something completely lonely, yet
completely spiritual about it. It's balanced. That's what I set out to
capture for Endeavor.”
The
commercial for Endeavor was a three-month project shot on location in
Whistler and Squamish, and on Whistler Blackcomb and Grouse Mountain.
Chayse Irvin was the DP while support camera work was provided by Ross
and Selim Matte.
Randy's creative eye is unparalleled and I've always believed in his creative direction,” says Max Jenke, CEO
of Endeavor Snowboards. “Being one of the founders of the brand, it was
fitting that he direct and edit this film. He has captured the essence
of what Endeavor and Canadian snowboarding is all about - partying and
eating corn dogs included!”
The product knowledge videos at the revamped
www.endeavorsnowboards.com were
also filmed and edited by Ross and his artistry is evident in the
compelling and creative presentation of technical information, artist
interviews and action footage. This fall Ross hopes to release
“SWITCH,” a feature film that explores the balance essential in the
life of a snowboarder.
As snow starts to fall on the highest peaks of North America, riders can dream of fresh turns while browsing
www.endeavorsnowboards.com.
Photography for the website by TransWorld SNOWboarding's senior
photographer and Endeavor founder Scott Serfas will stoke the fire.
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