Snowboard Champion In Perisher This Week (11-Aug-10)

Perisher, Australia, August 11, 2010 - Olympic Halfpipe Gold Medallist and

Olympic Halfpipe Gold Medallist and Perisher Ambassador Torah Bright will be honoured at Perisher this weekend when the snow resort's Superpipe will be officially re-named "Brights' Pipe". The dedication honours not only Torah but also her brother Ben who is her coach and a long-time Perisher snowboarding athlete.

The Perisher Superpipe is the only one of its type in Australia and is the official training facility for the Olympic Winter Institute of Australia. The 2010 Australian Junior Series Halfpipe event will be held at Brights' Pipe this Saturday. The official naming ceremony will coincide with the event's presentations.

"I practically grew up at Perisher and try to get back here whenever I can," said Ms Bright. "It's my favourite Aussie snow resort and I'm so proud to be an Ambassador. It gives me a chance to give back and support some of the next generation of winter sports stars."

Perisher's General Manager of Marketing, Sales and Hospitality Gary Grant said:  "As part of her new role, Torah will become the face of Perisher in advertising and promotional campaigns over the next two years, representing the resort where she first started snowboarding and where she developed as an athlete.  We'll be filming TV commercials with her this week and she'll be posting on Facebook and blogging her experiences."

"And the timing of the current snow falls couldn't be better. We have received over 30cm of fresh snow in the last 48 hours with even more forecasted. Perisher now has five terrain parks open including the Slopestyle Park that includes a 70 foot kicker, Australia's largest terrain park jump. With all this happening this weekend is shaping up to be huge."

Over the past weeks Perisher conducted a "Board with Torah for a Day" promotion. Intermediate snowboarders entered to win a day lift ticket for them and two friends which included four hours on-snow with Torah this Saturday 14 August. Also, on Sunday lucky Winter Sports Club children will be given tuition, tips and advice during a coaching session attended by Torah.

Torah will be making appearances in Perisher's video snow reports and an interview of her at the resort will be made available on the Perisher website.

Visit Perisher's Parks and Pipe Blog at www.perisher.com.au/blogfusion and view live streaming vision of the Superpipe and Front Valley action at www.perisher.com.au/winter/snowreport/front_valley.php