Ski The Most Resorts With The New Resorts Of The Canadian Rockies Ski More Card! (04-Nov-09)

Calgary, Canada, November 4, 2009 - Resorts of the Canadian Rockies proudly introduces

Resorts of the Canadian Rockies proudly introduces the Ski More Card, a brand new loyalty card that offers huge discounts and free days at Fernie Alpine Resort, Kimberley Alpine Resort, and Nakiska plus discounts at 6 Associate Resorts. The Ski More Card was launched this October and offers skiers and riders the choice to interchangeably receive daily lift ticket discounts and earn free days at any of the three RCR resorts. Additional daily lift ticket discounts are available at Associate Resorts including: Snow Valley, Rabbit Hill, Canyon, and Hidden Valley in Alberta, PWT Snow Park in Saskatchewan, and Blacktail Mountain in Montana.

Uniquely one of the only loyalty cards in North America to offer such choice and value, the Ski More Card is available for purchase until December 26, 2009 for $69.95+GST which includes 3 free days plus daily discounts of up to $26. Additional benefits to the Ski More Card include: free upgrades to a Direct-to-Lift Ski More Card; access to RCR Rewards offering discounted accommodation, retail & rental, food and beverage, and getaway packages; and daily discounts on in-resort après dining.

The Ski More Card is truly the most unique loyalty product on the market with the best value!

For more information or to buy online, visit:  www.skimorecard.com - also available for purchase at Fernie Alpine Resort, Kimberley Alpine Resort, Nakiska and the RCR Calgary Office. Bulk purchases of 25 or more are available for $63+GST per Ski More Card plus a free card for every 25 purchased. For more information on Bulk Purchases, please contact Paul Whitham, RCR Sales Manager: pwhitham@skircr.com or 403-209-3312