Crans Montana Targets the Family Market (08-Nov-10)

Switzerland’s Crans Montana has decided to put the family at the centre of itrs holiday offering...

Switzerland’s Crans Montana has decided to put the family at the centre of itrs holiday offering – but that doesn’t just mean young children, the Crans-Montana-Aminona Ski Lift Company are redesigning their slopes in a bid to satisfy each and every family member: from young beginners to teenagers, parents and other adults who enjoy the thrill of downhill, or indeed those who enjoy a more relaxing time on the pistes. Whatever type of skier or boarder you are, another resort priority is to ensure there are places to meet at any time of day.

To the east of the ski area, Aminona is synonymous with nature and traditions, with the Colombire ecomuseum nearby, and traditional restaurants such as the Cabane de Taules, the Tièche and the Cure. Here you’ll find an educational exhibition about avalanches, which you can visit on skis, and another exhibition on fauna and flora is under construction. Aminona will be a picnic area, a fun area with checks on speed, and will also incorporate a six kilometre sledge run and the beginners’ button lift.

One new development is that the ski kindergarten at the Signal intermediate station, will no longer be reserved for ski school clients only and will from now on be open to any beginner who wants to have fun whilst they learn. There are themed, fun mini-areas separate from the Verdets piste to guarantee skiers’ safety.

As an added bonus the lift company is also introducing special new lower rates for families this winter.