Coca-Cola 'Tube My Ride' Ready To Roll (07-Jul-10)

Perisher, Australia, July 7, 2010 - The 2nd annual coca-cola

The 2nd Annual Coca-Cola Tube My Ride (TMR) competition is set to go off this coming 31 July – 1 August. Skiers and snowboarders alike will be given the chance to let their creative juices flow both on the slopes and on camera while hitting features in The PlayStation Slopestyle Park and, a new element to the contest this year, the Superpipe at Front Valley. 

Neil Thew, Public Relations & Business Development Manager at Perisher, says, “On the back of the success of last year’s event where we saw some very creative and innovative entries, we’ve added the  Superpipe into the mix to give competitors a bit more scope.”

Competitors are required to film and edit a slick video of no more than 3 minutes with approved Launch Your Band music which will be hosted and peer voted on Perisher’s Tube My Ride website and You Tube.

TMR provides a unique opportunity for creative skiers and boarders to show off their skills and personalities both on and off the slope. Contestants don’t have to be the best park and pipe riders in the world to submit a winning entry; they just should express their innovative side in a fun and entertaining video. They can take as many hot-laps as they like to get it right and piece together multiple attempts to make one masterpiece clip.

The competition is not intended to be a ‘Jackass’ style event, where competitors push themselves to perform dangerous stunts that cause or depict injury. “The idea is to create a clip featuring the Park and Pipe, craftily cut and edited to music,” said Mr. Thew. “We won’t accept entries that convey unacceptable behaviour.” He continued.

Coca-Cola and Perisher have teamed up again for this event as a fresh replacement to the ‘Wild Winter Weekend’ that was held in Perisher for 20 years. The premise behind TMR was  to come up with a new event concept that was less impacting on the resort’s resources and also less disrupting to its’ guests. “Often events held in the resort require us to close terrain parks, runs or the Superpipe to the public until the competition is over which can adversely affect visitor experiences,” said Mr. Thew. “The Coca-Cola Tube My Ride allows us to hold an engaging event without inconveniencing anyone,” continued Mr. Thew.

TMR contenders won’t have to film all of their video on the competition days allocated, but are recommended to start early and allow a great deal of time to prepare a winning entry. “However, on 31 July and 1 August Coca-Cola signage will be set up on the event sites, one of the conditions of entry is that each clip must show the sponsor’s logo somewhere in it,” said Neil.

Entries must be received no later than 15 August 2010 with the winner set to be announced 31 August 2010. The skier or snowboarder with the most votes by 31 August will receive $5,000 cash and a new PlayStation3.

For more information about this event and a complete look at the TMR Terms and Conditions, please log onto our website at: www.perisher.com.au/winter/events/index.php

To see last year’s winner and where the bar sits for this year’s competition, visit our website http://www.perisher.com.au/winter/tubemyride/tmr_tandc.html.